Innovative is the permanent oxidation color with low ammonium content which guarantees total coverage of the canals. Thanks to the "3 ACTIONS" formula, it dyes, nourishes and hydrates the hair in a single operation, obtaining uniform colors on the hair at the tips. The active principles of FLAX & ARGÁN during the dyeing process penetrate the hair, enriching it with vitamins. Result: healthier hair, more intense and brilliant colours, longer lasting. Available in 114 shades to satisfy all your needs. Innovationevo, the color that suits your hair.
